The Only Marketing Agency Built BY Security-Industry Operators
Marketing for Security Companies That Actually Generates Installs
Stop wasting money on marketing agencies that don’t understand the security business. Get AI-powered marketing built by someone who’s generated over 800,000 security customers.
Built by a founder who created 800,000+ customers and a nine-figure exit at Protect America. Or call direct: (737) 353-5588
Why Generic Agencies Fail
Most agencies have never sold a security system
They treat your company like every other local business — and it costs you installs. Here’s exactly where they fall down.
They don't understand security sales cycles
A monitoring contract isn't a one-time plumbing job. Generic agencies miss RMR, lifetime value, and the long enterprise close — so they market your business like a pizza shop and waste your budget.
They measure vanity metrics
They'll show you clicks, impressions, and "engagement." None of that fills your install calendar. We measure leads, booked appointments, and signed contracts — the only numbers that pay you.
They don't know your verticals
Residential, commercial, fire alarm, CCTV, and access control each sell to a completely different buyer with different objections. A one-size agency writes the same generic copy for all of them and it lands with none of them.
They can't keep up with AI
Over half of buyers now ask Google and ChatGPT for recommendations before they ever call. Most agencies have no idea how to get you named in those answers. We do — it's built into everything we ship.
Built for Your Specialty
Marketing built for YOUR specialty
A residential dealer, a commercial integrator, and a fire alarm company all need completely different marketing. Pick your specialty — each one gets its own dedicated strategy.
Residential Security
Compete with ADT, Vivint, and the big-box DIY brands — and win the homeowner in your own backyard with local search, reviews, and after-hours answering.
See Residential Security marketing →Commercial Security
Land enterprise clients, property managers, and multi-location accounts. B2B marketing that targets facility directors and nurtures long sales cycles.
See Commercial Security marketing →Fire Alarm
Life-safety and compliance expertise that generic agencies fumble — NFPA codes, AHJs, and recurring inspection revenue, marketed the right way.
See Fire Alarm marketing →CCTV Installation
Stop competing with Ring and Nest on price. We position your video expertise — AI analytics, cloud storage, remote monitoring — to the commercial buyers who pay for it.
See CCTV Installation marketing →Access Control
Card access, mobile credentials, biometrics, and integrated systems — B2B lead generation that influences the spec before the RFP is ever written.
See Access Control marketing →The Full Stack
Services for every vertical
Whatever you install, these are the channels that fill your calendar — and we run all of them under one roof.
Local SEO & Google Domination
Rank for "security company near me," "alarm installation [city]," and the searches your customers actually type — and own the Google Map Pack in your service area.
Learn more →AI Search Optimization
Over 50% of buyers now ask AI assistants for recommendations. We get your company named when someone asks Google or ChatGPT "who's the best alarm company near me?"
Learn more →AI Voice Agents & Lead Qualification
A 24/7 AI receptionist that answers every call, qualifies on budget and timeline, handles objections, and books straight onto your calendar — for a fraction of a receptionist's cost.
Learn more →Targeted Paid Advertising
Google and Facebook campaigns built for the way security buyers research and decide — so every dollar of ad spend chases installs, not clicks.
Learn more →Smart Websites
A custom-designed site built to convert and to get cited by Google and ChatGPT — click-to-call, online booking, schema, and an AI chat agent baked in.
Learn more →Automated Lead Nurture & ROI Tracking
Multi-touch email and SMS follow-up that re-engages cold quotes automatically, plus tracking that ties every lead back to the campaign that produced it.
Learn more →We’ve Sat in Your Chair
We don’t just market security — we’ve BUILT security companies
AI Security Edge was founded by Thad Paschall, who started Protect America from scratch, pioneered the DIY home-security model, and grew it to more than 800,000 customers and a nine-figure exit over 23 years. He’s run the trucks, pulled the wire, and reinvented the business model. When we build your marketing, we build it from the field up — not from an agency template.
In the security industry
Customers generated
Exit — Protect America
Capital secured
Frequently asked questions
Do you work with all types of security companies?▾
Yes — residential alarm dealers, commercial integrators, fire alarm and life-safety companies, access control providers, and CCTV installers. Each vertical gets its own dedicated strategy, because the homeowner buying a system and the facility director specing access control are nothing alike. We don't run the same generic playbook across all of them.
What makes you different from a normal marketing agency?▾
We've actually built and sold a security company. Our founder created over 800,000 customers and built Protect America to a nine-figure exit over 23 years. We understand your sales cycles, your objections, your monitoring contracts, and your RMR — because we've lived them. Most agencies have never set foot in your world.
What is AI Search Optimization, and why does it matter for security companies?▾
Over 50% of consumers now use tools like Google AI and ChatGPT to research before they buy. AI Search Optimization makes your company the answer those assistants give when someone asks "who's the best alarm company near me?" Almost no security companies are doing this yet — which means the door is wide open for the ones who move first.
How do AI voice agents work?▾
Your AI voice agent answers calls 24/7, qualifies leads on budget and timeline, handles common objections, and books appointments straight onto your calendar — even at 2am when a homeowner's alarm just went off. It costs a fraction of a human receptionist and never misses a call.
How quickly will I see results?▾
It depends on the channel. Paid ads can produce leads within days. Local SEO typically takes 30 to 60 days to climb. AI Search Optimization is a 60-to-90-day build that compounds. AI voice agents and automation start working immediately. Most clients see meaningful ROI within 60 to 90 days.
What's the investment level?▾
Most clients invest somewhere between $2,000 and $20,000+ per month in marketing, depending on their goals and how aggressively they want to grow. We give you a custom recommendation after your free assessment — no obligation, and no one-size-fits-all package pushed on you.
Do you require long-term contracts?▾
No. We're month-to-month after an initial 90-day setup. We keep clients because we deliver results, not because they're locked in. (That said, SEO and AI Search Optimization work best with a 6-month-plus commitment, since they compound over time.)
Ready to fill your install calendar?
Get a free marketing assessment — a market analysis, a competitor review, an AI search audit, and a custom strategy built for your vertical. A 30-minute strategy call, no obligation, and you talk directly with Thad.
Or talk it through — call (737) 353-5588