23 years in the security industry
AI Consulting for the Security Industry.
For owners, presidents, and the investors behind them: AI is rewriting how customers find security companies, how leads get answered, and what your book is worth at exit. Work through it directly with Thad Paschall— who built Protect America from one truck to 800,000+ customer accounts and over $600 million in revenue — not a consultant who read about your industry in a deck.
Or talk directly with Thad: (737) 353-5588
Owner to owner — start here
Thad on what this actually is: a sounding board from somebody who’s sat in your chair — 2 minutes.
The leak
The hidden costs killing your profits
You feel it every month, even if it never shows up on a single invoice. Here is where the money actually goes.
Every missed after-hours call is a $2,000–$5,000 install
Around 62% of calls to small businesses go unanswered — and most callers won’t leave a voicemail. The phone rings at 7pm, nobody answers, and that install ends up on someone else’s calendar.
Your office staff burns 60% of their time on busywork
Answering the same questions, chasing quotes, scheduling, data entry — most of it is work AI can handle today, freeing your people for the jobs only people can do.
False alarm management eats operator time
Time spent triaging and dispatching false alarms is time not spent closing new monitoring contracts or servicing real customers.
Your competitors are implementing AI right now
The dealers who put AI to work first will answer faster, follow up harder, and quote sooner. Every month you wait is a month they pull ahead.
What AI does for you
Six places AI moves the needle
Built around how security companies actually make money — from the first ring to the signed monitoring contract.
AI Voice Agents
An AI receptionist that answers every call — nights, weekends, holidays — books appointments, and never sends a hot lead to voicemail.
Intelligent Chatbots
Website and text chat that qualifies leads, answers common questions, and books jobs 24/7 so a late-night visitor never leaves without an appointment.
Marketing Automation
Automated follow-up, review requests, and nurture sequences that work every lead the same way your best salesperson would — without anyone lifting a finger.
Operational Intelligence
AI analytics that surface trends in your numbers and predict where revenue and risk are heading, so you make decisions on data instead of gut feel.
Service Optimization
Reduce truck rolls and move to predictive maintenance — catch the problem before the customer calls, and route technicians smarter.
Sales Acceleration
Automated proposals, AI lead prioritization, and real-time coaching that help your team quote faster and close more of the leads you already paid to get.
1,882
Security companies we benchmark on ChatGPT
~92%
Never named when customers ask ChatGPT
24/7
Lead response
$600M+
Revenue at Protect America
Traditional vs AI-powered operations
Same security company. Two very different months.
For presidents, owners & investors
The 2026 AI Visibility Report: how the security industry shows up on ChatGPT.
Every quarter we ask ChatGPT the questions real customers ask — “best home security company near me,” city by city — and track every company it names, across 1,882 U.S. security companies. Nobody else measures this.
The report covers who gets recommended and why, which markets are wide open, and what it means for customer acquisition — and for the multiple on your book when the next buyer looks at where your accounts come from.
Get instant access — no waiting, no sales call:
Read the free report →Delivered instantly. Questions? Reply to the email — it reaches Thad directly.
Rather talk? Call (737) 325-3777 — Holland picks up, grabs your details, and Thad calls you back personally.
The part nobody says out loud
Sometimes the owner just needs someone to talk to.
Not a vendor. Not your own managers. An outsider who has run a security company, done things differently — he created the self-install model that changed the industry — and can tell you the truth about your next move.
Stuck in a stale model
Same playbook for a decade, growth gone flat. The market moved — the model didn’t. Everyone inside is too busy running it to question it.
Pressure from investors to grow
The board wants a growth story and the old levers don’t pull like they used to. You need new ideas before the next meeting, not a pep talk.
A portfolio company that won’t move
For investors: you own or back a dealer that can’t think outside the box and won’t act on anything new. Sometimes it takes an outsider they respect to break the logjam.
No fresh ideas inside the building
Your people are good at running the company. That’s exactly why the different idea almost never comes from inside — it comes from someone who has done things differently.
How we help
Four ways to work with us
Start with a one-time audit, run a full implementation, or keep Thad on call — pick the level of help that fits where your company is right now.
Business & Growth Assessment
A full look at your company, from someone who ran one
- ✓Where money leaks: missed calls, slow follow-up, attrition, truck rolls, pricing
- ✓What your book is actually worth — and what’s dragging the multiple down
- ✓Which problems AI can fix this quarter — answering, follow-up, reviews — and which take old-fashioned operating discipline
- ✓A prioritized roadmap ranked by payoff, not by what’s trendy
Sales & Marketing Engine
Rebuilt by the guy who spent $1M a month acquiring customers
- ✓Sales process and lead handling — the fundamentals that created 800,000 customer accounts
- ✓Getting found where buyers look now: Google, and increasingly ChatGPT
- ✓AI on the grunt work: every call answered, every lead chased in seconds, every review asked for
- ✓Vendor selection, hands-on implementation, and team training — not a slide deck you execute alone
Ongoing Advisory — Direct Access to Thad
The sounding board: any topic, any month
- ✓Monthly working sessions on whatever’s actually on your desk — growth, people, ops, deals
- ✓Somebody to brainstorm with and run new ideas by, with zero angle
- ✓A filter on the AI noise — I test the new tools so you don’t burn money finding out what’s real
- ✓Direct access to Thad Paschall — not a junior consultant
Deals, Capital & Exit
For the biggest decisions you’ll ever make
- ✓Buying or selling accounts — what a fair multiple looks like, and what kills one
- ✓Raising capital: banks, mezzanine, private equity — I’ve negotiated all three, including a $150M facility
- ✓Exit prep: the book, the churn, and the story — plus the AI-clean operation (every call answered, follow-up documented) that reads as a premium to today’s buyers
- ✓Investor-side work: due diligence on a dealer, or unsticking a portfolio company that won’t move
How an engagement starts
Most relationships begin with an assessment of your company, then move into an ongoing advisory engagement — direct, senior work with Thad, scoped to your business. Investment is discussed on the first call.
Website & AI Audit
See what customers — and ChatGPT — actually see when they look for your company. Takes minutes.
Run the audit→Full Audit
A buyer’s-eyes deep dive into your digital presence and lead flow — written the way diligence gets written.
Get the full audit→AI Opportunity Assessment
Two to three weeks with Thad on YOUR company. You get a written roadmap that answers the only two questions that matter: how to sell more with AI and how to cut cost with AI.
Advisory Retainer
Direct access to Thad. Two strategy sessions a month, a direct line in between, and one out-of-the-box initiative designed and spec’d each quarter.
Thad works with a small number of companies at a time— this is direct work with him, not a bench of account managers. When the roster is full, new clients join a waitlist in order.
The assessment, opened up
What’s inside the AI Opportunity Assessment
Two to three weeks. A written roadmap for YOUR company — not a template — plus a one-hour review call with Thad to walk through it.
Where you stand
What customers — and ChatGPT and Perplexity — actually see when they look for your company: your website graded with a buyer’s eyes, your AI-search visibility, your listings, and a test call to your own line to hear what a 7pm caller hears.
Sell more with AI
Three to five specific plays ranked by impact for YOUR operation — answer rate, speed-to-lead, booking, Spanish coverage, reactivation. Not a generic list; a ranked plan.
Cut cost with AI
The service-call deflection map: which of your call types AI can take first-pass — panel beeps, user codes, scheduling — and what that means in truck rolls and office headcount.
The out-of-the-box play
One big idea specific to your company, from the operator who created self-install. This is the part no software produces — and the reason owners keep Thad on retainer.
Your 90-day plan + ROI math
What to do first, second, and third — with the dollars attached so you can defend every move to a partner, a spouse, or a board.
Then a one-hour call with Thadto walk the roadmap, pressure-test it, and decide what — if anything — comes next. No obligation past the report.
How we work
A clear path from “where do I even start” to AI running quietly in the background of your business.
Discovery
We dig into how your security company actually runs today — calls, leads, scheduling, monitoring, and where money leaks out.
Strategy
You get a custom AI roadmap built for your business, using our tools or the right third-party tools — whatever genuinely fits.
Implementation
We do the hands-on work to put the plan in place — not a slide deck you have to go execute alone.
Training
Your team learns the new workflow so AI becomes part of how you operate, not a tool that gathers dust.
Optimization
We measure results and tune the system — faster responses, more booked jobs, fewer wasted truck rolls.
Scale
Once it works, we expand it across more of your operation so growth no longer means hiring your way out of every problem.
Why trust us
You get a security founder — not a junior consultant.
Most consultants read about your industry in a deck. Thad Paschall lived it. Over 23 years he built Protect America to more than 800,000 customer accounts and over $600 million in revenue— running the trucks, pulling the wire, and pioneering one of the industry’s first DIY home-security business models.
That means battle-tested strategies from someone who has faced the same challenges you face — hiring, training, and managing technicians, dealing with central stations, and competing on price against the national brands.
When you sign on for ongoing advisory, you talk to Thad directly. No account manager who just graduated. No hand-off to someone who has never set foot on a job site.
Customers created
Years in security
Revenue at Protect America
Common questions
Who actually does the consulting?▾
You work directly with Thad Paschall — the founder of AI Security Edge. He spent 23 years in the security industry, built Protect America to more than 800,000 customer accounts, and sold over $600 million in revenue. You are not handed off to a junior consultant who has never run a truck or dealt with a central station.
What kinds of security companies do you work with?▾
Alarm dealers, residential and commercial integrators, CCTV installers, fire alarm companies, and access control providers. The advice is built around how security companies actually make money — monitoring contracts, installs, service, and truck rolls — not generic small-business marketing.
Do I have to use your tools?▾
No. The roadmap is built for your business. If our AI website, voice agent, or automation is the right fit, great — if a third-party tool serves you better, we will tell you and help you set it up. The goal is results, not locking you in.
How does AI consulting work?▾
Most relationships start with the AI Opportunity Assessment — two to three weeks with Thad producing a written sell-more / cut-cost roadmap for your company — and move into an ongoing advisory retainer: strategy sessions, a direct line to Thad in between, and one out-of-the-box initiative designed each quarter. This is direct, senior work with Thad, scoped to your business and priced accordingly. We discuss the investment on the first call, once we both know it’s a fit.
How many consulting clients do you take?▾
A small number at a time — this is direct work with Thad, not a team of account managers, so capacity is genuinely limited. When the roster is full, new clients go on a waitlist in the order they came in. The assessment is also how both sides confirm fit before committing to a retainer.
What results can I expect?▾
We don’t promise numbers — anyone who does is guessing with your money. What we can show you: around 62% of calls to small businesses go unanswered today, responding within 5 minutes makes you roughly 21x more likely to qualify a lead, and in our own quarterly benchmark of 1,882 security companies, about 92% are never named when customers ask ChatGPT who to call. The engagement starts by measuring where YOUR company stands on all of it — then the roadmap attaches real dollars to each fix.
How do I get started with consulting?▾
Talk to Holland — she’s our AI assistant and she’s on every page. Tell her about your security company and what you want help with, and she’ll get it straight to Thad, who reaches back out to you personally. No forms, no ‘book a call’ runaround.
Ready to see what AI can do for your security company?
Talk to Holland, our AI assistant. Tell her about your security company and what you want to fix or grow — she’ll get the details straight to Thad, and he’ll personally reach back out to you about consulting.
Or talk directly with Thad: (737) 353-5588